Get to Know Us

MOEĀ means “to dream or to imagine.”

In 2019 my dear friend and esteemed kumu hula (master hula teacher), Kina, invited me to partner in creating selfcare products reflecting the essence of Hawaiʻi. I felt a seamless blend of our life experiences through the creative process. Today we are still telling the stories of Hawaiʻi through MOEĀ products and dreaming of more ways to share aloha through beauty and selfcare.

We aim to promote island beauty as a distinct category in the global beauty market with fun, effective products that capture the true spirit of Hawaiʻi living. Despite our islands being renowned for their natural beauty, Hawaiʻi's rich cultural heritage and resources for wellbeing have often been overlooked in mainstream beauty discourse. We believe people want a piece of paradise, made in paradise. We also believe island beauty should mean sustaining island economy.

With every creation, we strive to imbue the essence of our island home – its vibrant mana and creative energy – along with our heartfelt intentions to uplift and inspire, this indescribable energy that can only be summarized as ALOHA.

Within a year of our launch, we were honored to be featured in all Target stores across Hawaiʻi, followed by international distribution in Japan. In addition to this online storefront we also have a featured store on the world's largest online marketplace, Amazon. These milestones reinforced our conviction that the rest of the world could benefit from Hawaiʻi's unique approach to self-care and beauty. Three generations of Pacific Islander women manage the day-to-day operations of MOEĀ in Kona, Hawaiʻi.

We are profoundly grateful for the opportunity to share our dreams and moʻolelo (stories) with you. Keep dreaming with us!

Me Ke Aloha,